Hopefully, your internet travels to this page hasn't been too long, and you managed to find your way quite swiftly?
The quicker that you found the page, the better we've done at our job, as we certainly wouldn't want you trawling through pages in Google to find an SEO Expert in Auckland.
Nope, we hope you find us promptly.
"Good day to you, internet searcher, we’ve been expecting you".
We knew this day would come; we’ve been planning it for some time, in fact, perhaps a couple of years, to be honest (you see, we’re an open group of SEO Consultants).
We knew that some people or businesses would need our expertise in online marketing in Auckland, New Zealand. Or, more specifically, companies seeking help with SEO in Auckland (or search engine optimisation for the full name).
How could we possibly know that a potential customer would come through our doors and visit our online business?
Research, we have conducted several hours of keyword research, to be exact. After the research comes the importance of planning, planning the domain name, the URL structure of SEO Auckland Chap, planning each page’s content from page titles to images.
In the world of search engines, we needed to find out what phrases related to SEO people were searching. We then constructed our website pages to tie in precisely with those SEO related searches. That way, we’ve captured as many phrases as possible in the search engines and be listed for hundreds of search terms relative to our business and services we provide, such as NZ SEO and Auckland SEO.
The premise of our website is always to capture people searching for SEO related phrases in Auckland or SEO services throughout in New Zealand. If they found a website at the top of Google, they would automatically feel that this company would have an excellent idea on how to rank in Google.
If a digital marketing agency has good ranking positions in Google, it could likely be a good fit. They are then likely to have the experience and knowledge to rank our online business, no?
We know the answer to this question, but what do you think? If you’re not convinced so far, then read on.
Want to Find Out More?
There is a lot more text on this page - mainly for SEO purposes and to please the overlords, Google. Had enough of reading? Then make contact with us to speed up the process...
But Why is Ranking in Search Engines So Important?
Google is the #1 referrer of internet traffic, and it has been for several years. To consider having an online business and not incorporating any form of SEO in your marketing plan is not the best idea. The lifeblood of any internet business is traffic, or more specifically, ‘targeted traffic’.
What we mean by ‘targeted traffic’ is traffic or visitors who will land on your website and take action to contact you. Those visitors contact you because they were searching for you in the first place and were actively searching for your services.
It’s these visitors that bring new sales and revenue to your business. And we all know what happens to a company that can’t bring in sales and revenue?
As a percentage of visitor traffic, how important is Google?
Nearly 85% of web users search on Google, Google maps or Google images. They search for answers and products on Google; they search for everything on Google.
To consider online marketing for your business and NOT consider utilising Google Ads and Organic SEO would be akin to killing off your business there and then.
You need them; they dominate the market – PERIOD.
What SEO Companies are Right for You and Your Business?
We admit that there are many SEO businesses in Auckland, each trying to grab your attention and tell you that they are the best. But have you ever wondered home many digital marketing companies had set themselves up to target an ideal phrase for SEO Services in Auckland?
Let’s take the apparent phrase ‘SEO Auckland’ and see what the levels of competition are.
If we search in Google, using the following search string ‘allintitle’ and ‘allinurl’, we get a good perspective of how competitive it is in Auckland:
What About The Search SEO New Zealand - Same Results?
You can then apply the same for the whole of New Zealand and conduct the exact search,
but this time use ‘SEO New Zealand’; here are the results:
More SEO agencies are willing to compete for Auckland than for the whole of New Zealand. Yet there is still a high search volume for SEO related terms for New Zealand, such as, ‘SEO company NZ’, ‘SEO services New Zealand’ and ‘search engine optimisation NZ’.
Given the level of competition, especially in Auckland how can you tell which of the so-called ‘SEO Experts’ are best suited for your business?
Remember, you will effectively be handing over the keys of your marketing operations to another business so it’s important to choose wisely.
Picking the Best SEO Consultancy in Auckland, New Zealand
The first and foremost decision you need to take to ensure that your choice is the most suitable would be to look at an independent rankings report of the company in question.
- How well does the SEO specialist company who's approached you, rank in Google and the other search engines?
- Did they approach you, or did you find them by searching for SEO services in the Auckland area?
- Have they got multiple ranking positions for several different keywords in Google for their own business?
- Do they come across as credible, when you meet them?
- Are they based in New Zealand and is their work conducted in New Zealand?
Tip - If you've found them on page 1 for the targeted keyword in Google, it's a good sign. If you've looked at their rankings in SEMrush or Ahrefs and found that they have hundreds of rankings for SEO-related phrases then you're good to meet with them.
If you need more advice on finding a good team of SEO consultants, read more about the signs of a reputable SEO company on our page dedicated to it.
Or read a summary of the services you will need to consider and what to look out for when considering those services:
A Good SEO Company?
How Will You know You've Chosen a Good SEO Company?
You won't initially; they might have an excellent sales team if they have contacted you. If you've reached out to them because of the high search ranking positions, then it's likely you have chosen a good company to work with.
However, to have a good idea, you need to think about what constitutes a good standard of work?
Have they done or provided you with the following:
- Asked for a list of your target search terms for your services?
- Asked for online competitors?
- Asked for an SEO budget, they need to know - (all niches are different, the bigger the budget, the more effective your SEO will be)
- Given you an overall SEO audit of where things stand at present with your website compared to your competitors?
- Have they provided realistic ranking results and timeframes?
- Stated how tricky ranking might be given your budget (if low)?
- Conducted rankings for you at present?
You need to work in injunction with your SEO agency; this is especially pertinent to a Google Ads campaign.
Type of SEO Services
What Type of SEO Services Will do I Need?
An experienced SEO digital marketing agency with a high level of client understanding will understand their clients’ needs and decipher everything before meeting a client. It’s their role to highlight everything in a language that is understandable for all parties.
We aim to do that at SEO Auckland Chap. We will not try to confuse and obfuscate you in the same way a firm of lawyers might with legal phrases and terms only relevant to lawyers. SEO has its expressions and language, and only a tiny fraction of people on the planet understand everything.
Luckily for our clients, we are part of that community.
An Audit?
A One Time SEO Audit?
If you read our page on SEO auditing, you will understand that it’s a lengthy task. A task that cannot be considered low cost when done thoroughly.
However, it is a task that a business owner may choose to conduct periodically. To obtain an independent perspective of how well the SEO has been undertaken, or if there are possibilities, do better.
We automatically do this with all our new clients who opt to use our services for ongoing SEO campaigns.
If your business conducts its marketing, you may be interested in our SEO auditing services. It will provide your business with an SEO evaluation.
Once performed and provided companies with an evaluation, we can then move forward with options to increase your SEO exposure, if required. This might include onboarding to our SEO services and becoming part of our SEO clients or might involve a consulting period. SEO consulting might involve a full day presentation or perhaps a consulting period to educate and advise your in-house marketing teams.
One Time SEO Consulting?
SEO Consulting Services?
Our consulting services are not for every business and should only be considered if your company operates its in-house marketing team. Our in-house SEO expert conducts them, who will work with your marketing team or your SEO team within your company.
We find businesses that opt for our SEO consulting services could be considered medium-sized and above, with a minimum of 20 + employees. They predominately want to keep their marketing within their marketing teams.
We advise on the ideal tools your team needs to conduct their services and what they need to do to compete and beat their competitors to the top of Google.
For more information, please visit our SEO Consulting Services page.
On-Going SEO Campaign
Or A Long-Term SEO Campaign - Monthly Retainer
Our consulting services may not suit every business; our clients' most common option is ongoing SEO campaigns. This consists of both a mixture of on-page SEO and off-page SEO. We manage both aspects and give monthly updates and ranking reports of the website progress.
Why do most companies choose this option? It’s straightforward, SEO takes ages to learn and get right, and it’s a dynamic skill set that changes. Most companies do not have the time or resources to consider learning and deploying a new skill. They could be lawyers, accountants, air conditioning installers, mechanics, and their field of expertise is not website design and internet marketing.
Companies want to concentrate on developing their skills in their profession and do not want to hire internal staff, train them and provide them with a monthly marketing budget of at least $1000. It’s not cost-effective.
It’s far more cost-effective to outsource the monthly SEO to an experienced team of SEO experts. Even charging $3000/month would be far cheaper than taking the operation in-house.
Comparing SEO as a Marketing Method - How Does It Stack Up?
You are here on this website, as you’ve come to search for a company that provides digital marketing services in Auckland for a reason. You want to expand your business online; you want to find more about SEO and the most suitable marketing method for your business.
But let’s examine other options for marketing your business in comparison to SEO and see how they compare:
| Television Ads | > $10k - $50k for a 30s Ad (Highest Cost) | Not Targeted | Largest audience | Low conversion rate |
| Radio Ads | Between $500 - $5000/wk depending on station | Not Targeted | Large Audience | Low conversion rate |
| Facebook Ads | Varies $500 to $5000/month. But in Control | Can be placed in front of people specifically likely to be interested in purchasing product, or interested in product | Medium Audience/Semi Controlled | Medium Level of Conversions – targeted |
| News Paper Ads | Relatively high cost, not as expensive as Television or Radio | Not in front of target audience | Large Audience | Low Level of Conversions |
| Google Ads | You set your own budget | Highly targeted audience – specifically looking for services/products | Small Audience, specifically targeted | High Levels of Conversions |
| SEO Organic Listings | Various, depends on industry and niche | Highly targeted audience – specifically looking for services/products | Larger audience than Google Ads, but specifically targeted. | High Levels of Conversions |
Use An SEO Consultant in Auckland
As an SEO Consultant in Auckland, I aim to increase the exposure of your website in the organic search engines results as much as possible and to maintain those rankings against your competitors. So, what is an SEO consultant then?
SEO stands for 'Search Engine Optimisation', and an SEO Consultant, such as myself, will be well versed in the practice of ranking websites within Google and the other search engines. A 'Consultant' in this sense is simply an individual practitioner. SEO consultants, in general, will be providing bespoke, unique search engine optimisation expertise for businesses that are more on a personal level when compared to an agency providing SEO.
Please bear in mind that as a search engine optimisation consultant in Auckland, I provide a full spectrum of SEO services that will integrate within your business and its digital marketing strategy. If we work on a project together, I will act as your SEO specialist & a highly experienced SEO consultant will initially conduct a detailed audit of your current website. The audit will determine the following:
- Your current website organic performance, against a target set of phrases
- Your local maps performance for main target phrases
- The strength of your competitors' websites
- The amount of work required to catch up and beat your competitors
- I can also examine the extent of your PPC campaigns
Once the overall audit has been conducted and analysed, I will provide you with a complete SEO strategy that needs to be implemented and an overview of the SEO requirements necessary to move your website forward.
Suppose you're unsure of the benefits of engaging with an experienced SEO consultant. In that case, there are many - they will open your eyes to the possibilities of far more significant traffic and revenue for your business than by not hiring one.
Some of you might be wondering what an SEO consultant Auckland, or for that matter, an SEO consultant in New Zealand, will cost - Here is a guide.
How Does Search Engine Optimisation Work?
A process refined with every Google algorithm update rolls out, but the fundamentals are mainly identical now.
Google has made its algorithm smarter and is now deploying a Rank Brain system. Rank Brain aims to figure out what you mean from your search query. It figures this out without you entering a target keyword phrase – that’s clever and is the future of algorithms.
However, the fundamental process is still the same.
Research
We Start with Keywords and Researching Them
Research; we need to investigate what phrases work best for your business. If those phrases are suitable for your business to attract the best visitors, that should generate more leads.
We need to start with a group of seed keywords from you and a list of your known online competitors.
We ask you, what are the leading products and services that someone looking for your services will type into a search engine? From here, we’re able to create an overall picture of how the website should be structured, from both the URL structure and the internal links.
We go into depth on our keyword research page if you want to find out more information.
Type of SEO Services
What Type of SEO Services Will do I Need?
An experienced SEO digital marketing agency with a high level of client understanding will understand their clients’ needs and decipher everything before meeting a client. It’s their role to highlight everything in a language that is understandable for all parties.
We will not try to confuse and obfuscate you in the same way a firm of lawyers might with legal phrases and terms only relevant to lawyers. SEO has its expressions and language, and only a tiny fraction of people on the planet understand everything.
Luckily for our clients, we are part of that community.
On-Page & Off-Page
Covering On-Page Optimisation and Back Links
Knowing the ideal terms to rank in Google is the starting point, but we need to ensure that those terms are in the correct place for Google to find you.
Not only do we need to ensure that they are in the right place on each page on your website. We need to ensure that the current way your website has been set up doesn’t appear to be an overzealous use of the target keywords.
Triggering an on-page penalty isn’t advisable!
At this stage of the process, we will know your target keywords. We need to investigate the anchor text ratios - both internal and external ratios.
Has there been a direct attempt to rank for the target keywords by the previous marketing company? If so, we may run into problems, and your website might be in the ‘Google naughty box.’
Investigating
Being Nosey, Being Curious
We need to look at the links pointing to your website, but we also need to gather a picture of your competitor's external links.
What their anchor text ratios look like? where they have got their links from? Can we replicate those links?
This is all part of our planning process, some of these links will require a cost to obtain and this will part of your monthly SEO budget.
In conjunction with examining your competitor’s links, we need to see how they’ve created and set-up their websites, page by page.
Reporting To Stake-Holders
Monthly Reporting With Clear Metrics Being Displayed and Monitored
The final piece of the puzzle is to report back to our 'stakeholders' that is a way for them to grasp the overall SEO picture and how the campaign is progressing.
We do this by comparing the progress against the initial benchmarking status and monitoring the rankings of the client website and their competitors.
We need to gauge how well our client's website progresses compared to their competitors.
What SEO Consulting Techniques Are Used?
SEO used to be simple; you bought the Exact Match Domain for the keyword you wanted to rank for and then wrote that down several times on the Home Page. Guess what, you ranked #1 for that term, got all the traffic and made the most money, easy, simples!
Google has got smarter; it learnt and evolved its method to rank websites.
The algorithm devalued spammy websites, then spammy links, then mass links and now wants relative links from relative websites. It slowed down the time it took to rank websites from days, then weeks, and now several months and even over a year for highly competitive niches.
Google wants you to give up on SEO and use their Adverts – because Google wants your hard-earned money!
(This is known as Google Ads, or PPC and guess what – we also provide this service for local businesses!) - Find Out about this Here
If you know how the algorithm operates and can find patterns in Google for both on-page content and off-page links, then you can move forward. You can rank.
To be reading this, we can rank this website to be found by Google. We understand those patterns and deploy our methods to work with the Google algorithm. It took a long time and effort, but we got there, and here you are reading this.
In short, we deploy and use SEO techniques that Google favours and ‘swim with the current’ and not ‘against it’.
Ethical SEO Services from SEO Auckland Chap
There is a level of integrity that we aim to adhere to and not conduct anything that could be considered unethical. This could mean underhand SEO tactics, which could be considered negative SEO, or providing SEO services for competing businesses in the same niche in the same town.
We operate in a country that has been voted one of the most ethical and responsible countries to conduct business.
We want to keep the highest standards as possible and not take part in any practices that could be deemed unethical
Finding A Good SEO Agency, What to Avoid?
We’ve already advised you of the checkpoint list that you need to consider when looking for SEO services throughout Auckland.
You also need to be aware of what to look out for to avoid bad SEO businesses. There are tell-tale signs of a company that offers certain levels of services, packages and guarantees that we would advise avoiding.
What We Need to Consider Analysing Any SEO Campaign
Determining IF SEO is the most viable method for your marketing budget boils down to specific factors which we will ask you to consider:
- Do you need results quickly? SEO takes a long time. Can you wait for the results, if not then we would suggest that you turn your attention to Google Ads
- How old is your website? If young (less than six months), then we would advise SEO will take longer. We need to be cautious with our links to ensure nothing harmful is triggered.
- We need to find out how competitive your industry is; this could mean the difference in the time it takes to get to page one.
- Do you have the budget to compete in your niche seriously? We ask our clients to be honest when they approach our services. You get what you pay for; if you have a bigger budget, we can achieve a lot more.
- How many pages does the website have?
- How much content is on the website?
- How many links does the website have?
- Have you had another SEO Internet Marketing work on your website?
We’ll need to figure out what they’ve done, if anything and possibly rectify their work if required.
SEO Results For Clients
Here are just a few samples of rankings achieved for other clients* in the UK, Italy and New Zealand. These clients consistently receive free traffic from Google month after month. These results are obtainable for businesses located anywhere throughout New Zealand.
*we understand client confidentiality and will not publish our clients' data or who we act for.
Organic Rank Tracking
This client approached us in the UK with the aim of ranking for a particular set of competitive keywords that were competing with hundreds of other companies in the same industry.
After changing the on-page structure Google moved the website down to position 83 for a period. We advised the client not to panic, Google will eventually adjust once we change the internal linking structure and the external links pointing to the page.
The phrase climbed to page 1 after 8 months and hit the #1 spot after 14 months of SEO.
The client now has multiple related phrases ranking on page 1 effectively doubling their traffic year on year and have now had to hire more sales staff.
Local Maps Rankings
This screenshot is from the 'Insights' section within Google My Business for a client in Auckland. This client was receiving ZERO calls from their Google Maps listing, they now receive over 50 calls a month because of their #1 ranking position!
Dominate the map positions, take over existing local competitors anywhere in Auckland.
This client is now expanding staffing levels to cope with the demand.
In addition to obtaining map listings, we also run this client's Google Ads and Organic SEO.
Would you like an additional 50+ calls from people all looking for your services?
#1 Rankings For Italian Client
This law firm approached us from Italy wanting to reach #1 in Google.com for their primary keyword phrase.
Having had little success with previous SEO companies and a rather 'weak' attempt at doing SEO on their own, they reached out to us and we examined everything.
Ultimately, this needed to be approached from the ground up and rebuild the website with a faster theme, faster hosting, optimised images and re-align all the content and URLs to suit the niche.
Our perseverance paid off and within 7 months, the client ranked #1 for their keyword phrase and has since been enjoying over 20 leads a month for this particular niche.
Testimonials From Clients
