Hopefully, your internet travels to this page hasn't been too long, and you managed to find your way quite swiftly?
The quicker that you found the page, the better we've done at our job, as we certainly wouldn't want you trawling through pages in Google to find an SEO Expert in Auckland.
Nope, we hope you find us promptly.
Want to Find Out More?
There is a lot more text on this page - mainly for SEO purposes and to please the overlords, Google. Had enough of reading? Then make contact with us to speed up the process...
What SEO Companies are Right for You and Your Business?
We admit that there are many SEO businesses in Auckland, each trying to grab your attention and tell you that they are the best. But have you ever wondered home many digital marketing companies had set themselves up to target an ideal phrase for SEO Services in Auckland?
Let’s take the apparent phrase ‘SEO Auckland’ and see what the levels of competition are.
If we search in Google, using the following search string ‘allintitle’ and ‘allinurl’, we get a good perspective of how competitive it is in Auckland:
This image tells us that 1,670 websites in Google's index compete with the phrase 'SEO Auckland' with it in their Meta Title - that's many companies to choose from!
This image tells us that 1,190 web pages in Google's index compete with the phrase 'SEO Auckland' with it in their URL - that's many companies to choose from!
Picking the Best SEO Consultancy in Auckland, New Zealand
The first and foremost decision you need to take to ensure that your choice is the most suitable would be to look at an independent rankings report of the company in question.
- How well does the SEO specialist company who's approached you, rank in Google and the other search engines?
- Did they approach you, or did you find them by searching for SEO services in the Auckland area?
- Have they got multiple ranking positions for several different keywords in Google for their own business?
- Do they come across as credible, when you meet them?
- Are they based in New Zealand and is their work conducted in New Zealand?
Tip - If you've found them on page 1 for the targeted keyword in Google, it's a good sign. If you've looked at their rankings in SEMrush or Ahrefs and found that they have hundreds of rankings for SEO-related phrases then you're good to meet with them.
If you need more advice on finding a good team of SEO consultants, read more about the signs of a reputable SEO company on our page dedicated to it.
Or read a summary of the services you will need to consider and what to look out for when considering those services:
Comparing SEO as a Marketing Method - How Does It Stack Up?
You are here on this website, as you’ve come to search for a company that provides digital marketing services in Auckland for a reason. You want to expand your business online; you want to find more about SEO and the most suitable marketing method for your business.
But let’s examine other options for marketing your business in comparison to SEO and see how they compare:
|Television Ads||> $10k - $50k for a 30s Ad (Highest Cost)||Not Targeted||Largest audience||Low conversion rate|
|Radio Ads||Between $500 - $5000/wk depending on station||Not Targeted||Large Audience||Low conversion rate|
|Facebook Ads||Varies $500 to $5000/month. But in Control||Can be placed in front of people specifically likely to be interested in purchasing product, or interested in product||Medium Audience/Semi Controlled||Medium Level of Conversions – targeted|
|News Paper Ads||Relatively high cost, not as expensive as Television or Radio||Not in front of target audience||Large Audience||Low Level of Conversions|
|Google Ads||You set your own budget||Highly targeted audience – specifically looking for services/products||Small Audience, specifically targeted||High Levels of Conversions|
|SEO Organic Listings||Various, depends on industry and niche||Highly targeted audience – specifically looking for services/products||Larger audience than Google Ads, but specifically targeted.||High Levels of Conversions|
How Does Search Engine Optimisation Work?
A process refined with every Google algorithm update rolls out, but the fundamentals are mainly identical now.
Google has made its algorithm smarter and is now deploying a Rank Brain system. Rank Brain aims to figure out what you mean from your search query. It figures this out without you entering a target keyword phrase – that’s clever and is the future of algorithms.
However, the fundamental process is still the same.
We Start with Keywords and Researching Them
Research; we need to investigate what phrases work best for your business. If those phrases are suitable for your business to attract the best visitors, that should generate more leads.
We need to start with a group of seed keywords from you and a list of your known online competitors.
We ask you, what are the leading products and services that someone looking for your services will type into a search engine? From here, we’re able to create an overall picture of how the website should be structured, from both the URL structure and the internal links.
We go into depth on our keyword research page if you want to find out more information.
Type of SEO Services
What Type of SEO Services Will do I Need?
An experienced SEO digital marketing agency with a high level of client understanding will understand their clients’ needs and decipher everything before meeting a client. It’s their role to highlight everything in a language that is understandable for all parties.
We will not try to confuse and obfuscate you in the same way a firm of lawyers might with legal phrases and terms only relevant to lawyers. SEO has its expressions and language, and only a tiny fraction of people on the planet understand everything.
Luckily for our clients, we are part of that community.
On-Page & Off-Page
Covering On-Page Optimisation and Back Links
Knowing the ideal terms to rank in Google is the starting point, but we need to ensure that those terms are in the correct place for Google to find you.
Not only do we need to ensure that they are in the right place on each page on your website. We need to ensure that the current way your website has been set up doesn’t appear to be an overzealous use of the target keywords.
Triggering an on-page penalty isn’t advisable!
At this stage of the process, we will know your target keywords. We need to investigate the anchor text ratios - both internal and external ratios.
Has there been a direct attempt to rank for the target keywords by the previous marketing company? If so, we may run into problems, and your website might be in the ‘Google naughty box.’
Being Nosey, Being Curious
We need to look at the links pointing to your website, but we also need to gather a picture of your competitor's external links.
What their anchor text ratios look like? where they have got their links from? Can we replicate those links?
This is all part of our planning process, some of these links will require a cost to obtain and this will part of your monthly SEO budget.
In conjunction with examining your competitor’s links, we need to see how they’ve created and set-up their websites, page by page.
Reporting To Stake-Holders
Monthly Reporting With Clear Metrics Being Displayed and Monitored
The final piece of the puzzle is to report back to our 'stakeholders' that is a way for them to grasp the overall SEO picture and how the campaign is progressing.
We do this by comparing the progress against the initial benchmarking status and monitoring the rankings of the client website and their competitors.
We need to gauge how well our client's website progresses compared to their competitors.
Finding A Good SEO Agency, What to Avoid?
We’ve already advised you of the checkpoint list that you need to consider when looking for SEO services throughout Auckland.
You also need to be aware of what to look out for to avoid bad SEO businesses. There are tell-tale signs of a company that offers certain levels of services, packages and guarantees that we would advise avoiding.
This option simply doesn’t work for SEO. Every niche requires different levels of attention, link strength and a total of links. Because each niche is unique, you cannot assign or group together a standard ‘price’ across all niches – this makes no sense.
Hours Per Month
Avoid any SEO agency that states this. Again, it makes no sense with SEO. Some niches may require several highly powerful links to compete, and the cost will be more than $1000 a link, yet only take 3 hours to set up five links.
Whereas another client in a different niche might need around a hundred low-cost links built gradually over a few months, taking 50 hours and a lower budget.
#1 Position Guarantees
No one can guarantee this statement. The reasons are obvious, imagine you’re in a competitive niche and you have negative SEO applied to your website and lose your #1 ranking? How can you guarantee this does not happen?
Likewise, you might be in a competitive niche and there are several firms and businesses all using SEO services. This could mean that the 1# position may only be achievable a few times throughout the year.
And Google can always change things – out of any SEO agency's control!
Google even states on their webmaster guidelines to avoid so-called SEO Agency's that promote 'Guaranteed Rankings'
Low-Cost SEO Agencies
If you’re serious about your business and want the best SEO consultant, or SEO agency running your SEO campaigns, then why scupper on cost?
Would you think by going cheap you’ll get a ‘great deal’?
To effectively conduct an SEO campaign, you need a minimum budget otherwise you simply will not compete. In some niches, the minimum may be mid to high four figures a month.
Prices Straight Away
If you ask for a price per month for SEO consulting and you get an answer straight away from a company, it is not a good sign at all.
This tells you that the company you’ve approached in Auckland has put no thought, research or investigation into what is required to rank your website. They've not examined your niche or tried to figure out how much effort is required to get to the top of Google for their niche.
It is like asking a building company – How much does it cost to build a house? They need to know-how:
o How big the house is going to be?
o How many rooms
o How many floors,
o Where you intend to build the house (on a hill or flat ground)
o What do you want in the house? Swimming pool, gym.
o What level of specification is needed?
o What windows do you want
o What finish?
o When to start building?
There are several different variables to consider when building a house. This is what we, as Auckland SEO Consultants need to ask and consider before even generating monthly marketing investment.
The best answer you need to hear from any agency that you approach is:
That is why we have a specific form that we ask potential clients to fill out - Our Discovery Form