When you sign up for our SEO services, we need to set your expectations on what you will receive monthly and how, together, we can measure the progress that is being made. That’s where KPIs come in.
KPIs = Key Performance Indicators
For any project we undertake, critical factors must be measurable to enable the buyers of the services to understand the benefits of using our services.
Our specialities are organic SEO, Local Maps SEO, and Google Ads Management. With each of these, measurable indicators can be used to track how well each aspect performs.
To measure success, we need to have a starting point and then track monthly indicators to define progress.
Benchmarking To Begin With
For each of our services, we need to establish your website's position before we commence our services. We need to benchmark as many factors as possible that are trackable for Organic SEO, Maps listings and Google Ads Reporting.
As with any form of marketing, no number of sales can be guaranteed – we can only place your website in front of people who are actively searching for your services or products. To get a lead from that additional traffic, the website needs to convert and then once a potential custom has reached you, your sales teams need to finish the sale before there is additional revenue.
SEO is only one aspect of your online marketing. So, what can we measure?
Benchmark To Begin With
For each of our services, we need to establish your website's position before we commence our services. We need to benchmark as many factors as possible that are trackable for Organic SEO, Maps listings and Google Ads Reporting.
As with any form of marketing, no number of sales can be guaranteed – we can only place your website in front of people who are actively searching for your services or products. To get a lead from that additional traffic, the website needs to convert and then once a potential custom has reached you, your sales teams need to finish the sale before there is additional revenue.
SEO is only one aspect of your online marketing. So, what can we measure?
SEO Monthly Reporting
When we start a campaign, we must establish and agree on a common set of keyword phrases that can be tracked over time to monitor progress. We take a snapshot of rankings for the targeted phrases at the initial start campaign and then rank them using rank tracking software.
Over time more keyword phrases will appear and can be added to the tracker
The ranking software is then run monthly to monitor progress. Our experience of what we expect is that the keywords move upward over a period, and the time to move them will depend upon the competitive nature of your niche and your budget.
Local Maps SEO Reporting
Ranking in the local maps is slightly different from organic SEO rankings. In that, in the maps, you can rank far better if a targeted a niche rather than multiple niches, and we track your rankings differently.
For the map’s rankings, we take the grid positions around your business location and then select your primary niche or services that you want to be found in the maps.
Our map grid rankings are then set to track your rankings weekly and presented to you monthly.
Local Maps SEO Reporting
The KPIs for Google Search Ads are slightly different. Still, our main focus here is to streamline your adverts to appear above your competitors within the same auction, increasing conversions and ensuring that your adverts appear for the correct targeted phrases. And all your campaigns are being run at the agreed budget.
We report monthly on Google Ads.
Google Data Studios – Live Reporting
So not, you may be wondering how we combine all the information into a single report – Google Data Studios is the answer!
By utilising Google properties, it is possible to combine all of the data from Google Search Console, Google Analytics, and Google Ads into a 20-page report about your website.
(If 20 pages are too much, we can reduce this!)
Our SEO Reporting is created to be as transparent as possible for you, the business owner, so that you understand what your monthly investment aims to achieve and maintain once high rankings have been obtained.
Once you are at the top of the mountain, it’s amazing how many businesses want your positions!
We are available to discuss the monthly reports so that you understand what you are being presented with.