Helping New Zealand Businesses Grow

Hi, I'm Jonathan Holman, the owner of SEO Auckland Chap, a website devoted to SEO services for people living in Auckland, New Zealand. I graduated from Sussex University with a degree in Maths and Economics in 2003, and worked in The City of London for several years in various analyst roles at investment banks. I then became a stay-at-home dad, raising two boys and learnt how to build websites and rank them in Google. I moved to Auckland in 2019 and decided to start my own website here to help local service businesses rank in Google.

The first port of call will be to give the reasoning behind the name SEO Auckland Chap (SAC for short, I guess). It’s a name that some people may think of as spammy, but it has logic.

Search Engine Optimisation, or ‘SEO’, is what I’ve been doing for several years, with a preference for helping local service businesses get found in the maps and for all their services in the search engines. That covers the ‘SEO’ part of the domain name.

Next is the ‘Auckland’ section – that is pretty obvious; I’m based in Auckland, so this has to be included in the domain name. Although I’m physically based in Auckland, I can and do serve clients throughout the Commonwealth and the English-speaking world.

Now, the last part of the domain name is called ‘Chap’ – which may not be a term many people are familiar with. It is an old British term for a ‘fellow’, or a male who is friendly and helpful – and that is exactly what my services provide: I help businesses. The term ‘Chap’ had previously made its way over the Atlantic and was famously quoted by Errol Flynn:

“The public has always expected me to be a playboy, and a decent chap never lets his public down.”