When you sign up for our SEO services, we need to set your expectations for what you will receive monthly and how, together, we can measure the progress we are making. That’s where KPIs come in.
KPIs = Key Performance Indicators
For any project we undertake, critical factors must be measurable to enable buyers of our services to understand the benefits of using them.
Our specialities are organic SEO, Local Maps SEO, and Google Ads Management. With each of these, measurable indicators can be used to track how well each aspect performs.
To measure success, we need a starting point and then track monthly indicators to gauge progress.
Benchmarking To Begin With
For each of our services, we need to establish your website's position before we commence. We need to benchmark as many trackable factors as possible for Organic SEO, Maps listings, and Google Ads Reporting.
As with any form of marketing, no number of sales can be guaranteed – we can only place your website in front of people actively searching for your products or services. To get a lead from that additional traffic, the website needs to convert, and once a potential customer reaches you, your sales teams need to close the sale before there is additional revenue.
SEO is only one aspect of your online marketing. So, what can we measure?
SEO Monthly Reporting
When we start a campaign, we must establish and agree on a common set of keyword phrases to track over time and monitor progress. We take a snapshot of rankings for the targeted phrases at the start of the campaign, then track them using rank tracking software.
Over time, more keyword phrases will appear and can be added to the tracker
The ranking software is then run monthly to monitor progress. Our experience is that keywords move upward over time, and the time to move them depends on the competitive nature of your niche and your budget.
Local Maps SEO Reporting
Ranking in the local maps is slightly different from organic SEO rankings. In that, on the maps, you can rank far better if you target a niche rather than multiple niches, and we track your rankings differently.
For the map’s rankings, we take the grid positions around your business location and then select your primary niche or services that you want to be found in the maps.
Our map grid rankings are then set to track your rankings weekly and presented to you monthly.
Local Maps SEO Reporting
The KPIs for Google Search Ads differ slightly. Still, our main focus here is to streamline your adverts so they appear above your competitors within the same auction, increasing conversions and ensuring they appear for the correct targeted phrases. And all your campaigns are being run at the agreed budget.
We report monthly on Google Ads.
Google Data Studios – Live Reporting
So, not that you may be wondering how we combine all the information into a single report – Google Data Studios is the answer!
By utilising Google properties, you can combine data from Google Search Console, Google Analytics, and Google Ads into a 20-page report about your website.
(If 20 pages are too much, we can reduce this!)
Our SEO Reporting is designed to be as transparent as possible for you, the business owner, so you understand what your monthly investment aims to achieve and maintain once you have high rankings.
Once you are at the top of the mountain, it’s amazing how many businesses want your positions!
We are available to discuss the monthly SEO reports so that you understand what you are being presented with. This is all part of our Auckland SEO services.