SEO Consulting and Digital Marketing Support for Businesses in Henderson

SEO is short for Search Engine Optimisation, it is the practice of increasing the quantity and quality of targeted traffic to a website from the organic search engine results (SERPs for short). 

An SEO consultant will aim to bring targeted traffic to a business website that is relative to the business. For instance, if you happen to run a plumbing company then, you would want people looking for a plumbing company landing on your website. These are the people that will be contacting your plumbing business for your services.

SEOs are able to obtain targeted organic traffic for businesses, thereby increasing the number of suitable leads for their clients. 

Search engines are highly sophisticated algorithms designed to give their users search results of what product or service they are looking for, or the answer to their question. 

When you type a query or question into a search engine, the search engine has to find the best possible answer, or solution to your question. It does this by looking through its vast directory (an index of billions of web pages) and return back the most suitable response based on numerous factors. 

The factors it considers are known to SEO consultants, but generally, they return pages based on what the website page is about and how many votes of confidence (links from other websites) that the website page has received.

It will then rank the top 10 positions and place them on the home screen that you've just looked to, whether it be Google, Bing, Yahoo or Duck Duck Go.  

All of this is done within a second of your question. Now imagine this is was a library and you had the exact answer to your question that quickly - you cannot and that's what makes the search engines and SEO so effective.

At SAC, we provide a full range of search engine optimisation services with a focus on content optimisation, link outreach and technical improvements. As a leading SEO company in Auckland and with contacts throughout the SEO industry globally your business will be examined and look into by decades worth of experience.

We use ethical methods to drive long term SEO results for our clients that will have a positive impact upon your business.

We do not place a limit on targeted keyword phrases for our clients.

Simply, we encourage your website to grow in size over time and in doing so will make suggestions to your in-house teams on how to expand the website with vital topical relevant content.

As your business grows we need to ensure that topical articles are added to your website to create more authority in your niche. This effort will increase the number of keyword phrases that the search engines will then send to your business over time.

The best answer here is 'it depends!

It depends on the stage of the website, is it brand new and has it just been built, it is 10 years and now an 'authority in Google'?

How many pages does it have when compared to the current leaders in Google for that niche? 'Plumbers in the North Shore' is a different niche to 'Plumbers in Auckland City'

How many links are pointing to your website when compared to your competitors? A brand new website will have no links, while one that is 10 years old might have a few dozen that have accrued naturally.

What type of links are pointing to your website compared to your competitors. Several techniques a few years ago meant hundreds of 'spammy links' were built and ranked websites. But they have no value and consequently, the recipients of those types of links have seen their websites drop off the SERPs and devalued by Google.

SEO is a long-term marketing strategy and should be part of your business overall marketing approach when combined with Google Ads they can become very powerful.

Overall, we're seeing brand new websites take anywhere between 6-12 months to be considered suitable to place on page 1 and rank in the SERPs. While established aged websites generally will move to more favourable positions within the 5-9 month period....BUT it really depends on the overall state of the on-page and off-page links for a website.

In some cases, your business website might have been the victim of thousands of spammy links and it might have been penalised. The best option would be a new domain here.

As with the previous answer - it depends!

We don't set up standard packages for SEO, it's impossible given the number of variables involved.

Every client we take on board is of a bespoke nature, the content required to dominate their niche will be bespoke and the links that we build for that client will be bespoke.

We need to examine and prepare, plan and work out the costs involved for your website and the campaign. This cannot be done without several hours of research and taking into consideration your budget to achieve results in the niche you're in the number of keyword phrases you want to be found for.

You don't go to an architect and builder and say I want a house, without expecting to answer dozens of questions from either of them with regards to the specifications, designs, locations that you want.

The same can be said of SEO.

Before we can start any SEO project, we kindly request that you complete our Client Discovery Application form. We do not start on your project until this is completed.

Our work with our clients is of an ongoing nature, the longer you continue SEO the better the results you'll end up receiving from our services.