SEO Consulting and Digital Marketing Support for Businesses in Henderson

At SEO Auckland Chap, we are proud to meet local businesses' digital marketing and SEO support needs in and around Henderson.

Our SEM consultancy services are tailored to meet the specific needs of every client, and we work with businesses large and small across a wide cross-section of industries. We aim to help companies grow their business online, both organically (SEO in West Auckland) and using paid advertising services (SEM or PPC).

In today’s digitally connected world, a strong online presence is essential. We provide the tools, strategies and know-how for you to grow your business by reaching more customers, whether they are right here in Henderson, elsewhere in New Zealand or anywhere in the world.

To learn about the different SEO services our internet marketing experts can deliver, take a look at our service page or get in touch for an informal chat.

Henderson, Henderson Valley and its Local Businesses

Henderson is one of Western Auckland’s major suburbs and was named after Thomas Henderson, a settler from the early 19th century who established a logging business in 1847. Today, Henderson is better known for its shopping and leisure facilities, and there are dozens of retailers in and around the WestCity Waitakere shopping centre. Henderson is not just about shopping, however.

The West Wave Pool and Leisure Centre was purpose-built in 1990 to host the aquatic events in that year’s Commonwealth Games, and Henderson is also in wine country – Corban’s Estate hosts a range of cultural events throughout the year to attract visitors from all over New Zealand.

Nevertheless, most people associate Henderson with shopping above all else. If recent events have taught us anything, retail businesses need a strong online presence to thrive in today’s marketplace. This certainly applies to the shops and specialist service providers in Henderson. If you operate a business in Henderson, our SEM consulting services could undoubtedly generate more business leads and help you to grow.

SEO Services in Henderson, - Drone Image of Henderson Commercial Area, West Auckland

Search Engine Marketing Results From Other Campaigns

Here are just a few samples of rankings achieved for other clients in the UK, Italy and New Zealand. These clients consistently receive free traffic from Google month after month. We can certainly repeat this for your business if you're located in Henderson or Henderson Valley.

Organic Rank Tracking

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This client approached us in the UK with the aim of ranking for a particular set of competitive keywords that were competing with hundreds of other companies in the same industry.

After changing the on-page structure Google moved the website down to position 83 for a period. We advised the client not to panic, Google will eventually adjust once we change the internal linking structure and the external links pointing to the page.

The phrase climbed to page 1 after 8 months and hit the #1 spot after 14 months of SEO.

The client now has multiple related phrases ranking on page 1 effectively doubling their traffic year on year and have now had to hire more sales staff.


Local Maps Rankings

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This screenshot is from the 'Insights' section within Google My Business for a client in Auckland. This client was receiving ZERO calls from their Google Maps listing, they now receive over 50 calls a month because of their #1 ranking position!

Dominate the map positions, take over existing local competitors.

This client is now expanding staffing levels to cope with the demand. 

In addition to obtaining map listings, we also run this client's Google Ads and Organic SEO.

Would you like an additional 50+ calls from people all looking for your services?

#1 Rankings For Italian Client

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This law firm approached us from Italy wanting to reach #1 in for their primary keyword phrase. 

Having had little success with previous SEO companies and a rather 'weak' attempt at doing SEO on their own, they reached out to us and we examined everything.

Ultimately, this needed to be approached from the ground up and rebuild the website with a faster theme, faster hosting, optimised images and re-align all the content and URLs to suit the niche.

Our perseverance paid off and within 7 months, the client ranked #1 for their keyword phrase and has since been enjoying over 20 leads a month for this particular niche.

Walking Through Henderson Shopping Centre

Testimonials From Clients

Paul Image for G+

Paul Ashcroft

Landscape Gardener - Company Owner

"We've been using services from the owner of SAC from 2015 and have enjoyed a steady stream of enquiries for our services every week, month and year without fail. Without their services, we would have folded some time ago. We would not hesitate to recommend using their SEO knowledge and skills for any other business"

Marco P

Marco Permunian

Director - Real Estate Lawyer

"Our legal website was struggling on page 3 of Google for our targeted keyword phrases and we didn't know how to raise our profile in Google any further. Having used a local SEO company and got mediocre results, we thought it prudent to find an SEO company that had high rankings in Google already and consider using their services.

With the advice, we changed hosting, redesigned our website and conducted ongoing link building to achieve #1 rankings within 7 months of using their services."

Old Builder

Peter Dawson

Director of Dawson Builders

"I contacted Jonathan when our website died and we were unable to gain get leads to our website. 

Jonathan came around and sat down with us and explained how the internet and specifically internet marketing worked. He then built a new website for us and created a Google Ads campaign.

Upon switching on the Google Ads, we received 3 enquiries within 4 hours for our services. It really fascinates me, as I'm a bit of an old lundite!"

Jay Thain

Jay Thain

Managing Director - Real Estate Agents

"We used SAC services to obtain a complete SEO audit of our website, from the on-page aspects to an in-depth look at the terrible links that we had built from a 'cheap' option in India.

What a mistake it was to consider going cheap! Jonathan rectified all of the links by advising Google not to consider them and rebuilt out reputable links for our business.

We are now all over page 1 for Estate Agent in all of the nearby suburbs near our agency"



Director of Car Dealership

"We started with a 6-page website at the beginning of 2015 when we approached Jonathan for his SEO services. We wanted to grow our company into a nationally recognised brand that buys second-hand cars for cash quickly.

Jonathan conducted several hours of research to develop a plan to build out and advance our website. He expanded the website to over 130 pages and raised us from 350 in Google for our primary keyword phrase to #5 in 7 months, as well as ranking numerous other phrases. We went from zero to 1200 leads a month"

Hamilton Bryden

Hamilton Bryden

Director of Electrical Firm

"We used SAC services for our website and our leads changed overnight, we become so busy with enquiries that we have had to double our staff.

And the difference, getting ranked 1# in the maps. Our business heavily relies on people finding us using their mobile phones and the best leads are those that come from being found within the maps.

SAC changed this by establishing our map rankings."


Andrew Goding

Managing Director - Lomax & Wood

"We've been using Jonathan for the past two years, he has been exceptionally responsive and helpful for our business. 

He audited our website and Google Ads campaigns and reduce our CPC by 50%. At the same time, we were drifting further backwards in the map listings and were not appearing in the vital top 3 positions for our keyword phrases.

He has since moved us back to #1 for our main keyword phrases in the maps and we are gradually climbing back to the top of page 1 for our organic listings."

Common SEO Questions & Answers

SEO is short for Search Engine Optimisation, it is the practice of increasing the quantity and quality of targeted traffic to a website from the organic search engine results (SERPs for short). 

An SEO consultant will aim to bring targeted traffic to a business website that is relative to the business. For instance, if you happen to run a plumbing company then, you would want people looking for a plumbing company landing on your website. These are the people that will be contacting your plumbing business for your services.

SEOs are able to obtain targeted organic traffic for businesses, thereby increasing the number of suitable leads for their clients. 


Search engines are highly sophisticated algorithms designed to give their users search results of what product or service they are looking for, or the answer to their question. 

When you type a query or question into a search engine, the search engine has to find the best possible answer, or solution to your question. It does this by looking through its vast directory (an index of billions of web pages) and return back the most suitable response based on numerous factors. 

The factors it considers are known to SEO consultants, but generally, they return pages based on what the website page is about and how many votes of confidence (links from other websites) that the website page has received.

It will then rank the top 10 positions and place them on the home screen that you've just looked to, whether it be Google, Bing, Yahoo or Duck Duck Go.  

All of this is done within a second of your question. Now imagine this is was a library and you had the exact answer to your question that quickly - you cannot and that's what makes the search engines and SEO so effective.


At SAC, we provide a full range of search engine optimisation services with a focus on content optimisation, link outreach and technical improvements. As a leading SEO company in Auckland and with contacts throughout the SEO industry globally your business will be examined and look into by decades worth of experience.

We use ethical methods to drive long term SEO results for our clients that will have a positive impact upon your business.

We do not place a limit on targeted keyword phrases for our clients.

Simply, we encourage your website to grow in size over time and in doing so will make suggestions to your in-house teams on how to expand the website with vital topical relevant content.

As your business grows we need to ensure that topical articles are added to your website to create more authority in your niche. This effort will increase the number of keyword phrases that the search engines will then send to your business over time.


The best answer here is 'it depends!

It depends on the stage of the website, is it brand new and has it just been built, it is 10 years and now an 'authority in Google'?

How many pages does it have when compared to the current leaders in Google for that niche? 'Plumbers in the North Shore' is a different niche to 'Plumbers in Auckland City'

How many links are pointing to your website when compared to your competitors? A brand new website will have no links, while one that is 10 years old might have a few dozen that have accrued naturally.

What type of links are pointing to your website compared to your competitors. Several techniques a few years ago meant hundreds of 'spammy links' were built and ranked websites. But they have no value and consequently, the recipients of those types of links have seen their websites drop off the SERPs and devalued by Google.

SEO is a long-term marketing strategy and should be part of your business overall marketing approach when combined with Google Ads they can become very powerful.

Overall, we're seeing brand new websites take anywhere between 6-12 months to be considered suitable to place on page 1 and rank in the SERPs. While established aged websites generally will move to more favourable positions within the 5-9 month period....BUT it really depends on the overall state of the on-page and off-page links for a website.

In some cases, your business website might have been the victim of thousands of spammy links and it might have been penalised. The best option would be a new domain here.


As with the previous answer - it depends!

We don't set up standard packages for SEO, it's impossible given the number of variables involved.

Every client we take on board is of a bespoke nature, the content required to dominate their niche will be bespoke and the links that we build for that client will be bespoke.

We need to examine and prepare, plan and work out the costs involved for your website and the campaign. This cannot be done without several hours of research and taking into consideration your budget to achieve results in the niche you're in the number of keyword phrases you want to be found for.

You don't go to an architect and builder and say I want a house, without expecting to answer dozens of questions from either of them with regards to the specifications, designs, locations that you want.

The same can be said of SEO.

Before we can start any SEO project, we kindly request that you complete our Client Discovery Application form. We do not start on your project until this is completed.

Our work with our clients is of an ongoing nature, the longer you continue SEO the better the results you'll end up receiving from our services.

How We Can Help Your Business Grow Today Using SEO in Henderson?

SEO Auckland Chap won’t befuddle you with technical jargon. We aim to take the mystery out of digital marketing and deliver a clear SEO target in Henderson designed to achieve tangible and measurable results. Give us a call or drop us an email for an initial chat. Here are some of the things we will need to cover.

  • Getting to know each other – we see our customers as partners, and for SEO to work, that partnership must be built on compatibility.
  • What, if any, SEO is currently taking place and what is the level of understanding within the business?
  • Your digital marketing budget and what it can realistically achieve.
  • The competitive environment of your niche.
  • A look at different strategies to bring your business targeted traffic; whether it is paid traffic or organic traffic – and the timescales involved.
  • A reality check on what SEO can and can’t achieve.

If we’ve piqued your interest, please fill out our Discovery Form and let’s get to know one another – from one local business to another.

Prime Your Business for Long-Term Growth

Reach out to us and we can discuss your problems and see if our solutions suit your business and its needs.

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