Whether someone’s planning a long weekend getaway, shopping for spa upgrades, or comparing caravan trailers — nearly all of it starts with a Google search. And if your business isn’t showing up, your competitors are.
At SEO Auckland Chap, we work with a wide range of recreational lifestyle and entertainment businesses across New Zealand. Our job is to make sure you appear when your ideal customer is actively searching for what you offer — whether that’s a new jet ski, a luxury garden set, or a day spa booking.
Here’s how we support key businesses in the recreational space, and the types of searches you should already be ranking for.
Who We Work With Within The Recreational Space
Here’s a snapshot of the recreational industries we support - this list is not inclusive, if you are in a similar industry, we may be able to work together:
Boats & Yachts
We help boat brokers, yacht charter companies, and marine equipment retailers rank for high-intent searches like “used yachts for sale NZ” or “Auckland boat hire”.
Jet Skis
We help jet ski dealers and hire companies appear in searches such as “jet ski hire Tauranga” or “Seadoo dealers NZ”. Optimising on and off page
Country Clubs & Golf Clubs
We optimise for terms like “golf club memberships Auckland” or “wedding venues at country clubs NZ”. Local SEO, structured data, and reviews play a major role in performance.
Outdoor Garden Furniture
We help outdoor living retailers show up for “outdoor furniture NZ” or “luxury garden lounges Christchurch” using category optimisation and local intent keywords.
RV & Caravan Companies
We help your business rank for “buy motorhome NZ” or “caravan dealer North Island” by building structured product pages and content that answers buyer questions.
Swimming Pool & Spa Pool Companies
We target keywords like “spa pool installation NZ” or “fibreglass swimming pools Auckland”. Our SEO focuses on trust-building content, FAQs, and GBP optimisation.
Daytime Spas & Massage Parlours
We help day spas and massage studios rank for “relaxation massage near me” or “couples spa package Wellington” by focusing on their market segment.
Trailer Companies
We help trailer manufacturers and retailers show up for “box trailers NZ” or “custom trailer builder Waikato” using technical SEO and local service landing pages.
What We Actually Do (In Plain English)
We don’t believe in cookie-cutter SEO. Every niche has different search behaviour, seasonal shifts, and buyer intent. We tailor our strategies accordingly.
- Technical SEO – Fix speed, crawl issues, mobile usability, and code structure
- Local SEO – Rank in map packs and “near me” results
- Content Strategy – Create helpful landing pages, articles, and FAQs
- On-Page Optimisation – Tune your metadata, headings, and keyword targeting
- Conversion Optimisation – Help visitors take the next step (call, enquire, book)
Common Searches You Should Be Ranking For
If you’re not on page one for these, your competition is.
- “Outdoor spa pool NZ”
- “Buy jet ski Christchurch”
- “Luxury trailer manufacturer NZ”
- “Garden furniture set Auckland”
- “Boat storage Northland”
- “Country club wedding venue Waikato”
- “RV dealers South Island”
- “Massage voucher Queenstown”
These aren’t casual searches. They come from people ready to buy, book, or visit.
Let’s Make Sure You’re Found First
Whether you’re running a local showroom or a nationwide brand, SEO is the most efficient way to bring in high-quality leads without relying entirely on paid ads.
Let’s talk. We’ll audit your website, check your current rankings, and show you where the real opportunities are.