SEO Services For Small and Medium Businesses In The North Shore

SEO is short for Search Engine Optimisation; it is the practice of increasing the quantity and quality of targeted traffic to a website from the organic search engine results (SERPs for short). 

An SEO consultant will aim to bring targeted traffic to a business website relative to the business. For instance, if you run a plumbing company, you would want people looking for a plumbing company to land on your website. These are the people that will be contacting your plumbing business for your services.

SEOs can obtain targeted organic traffic for businesses, thereby increasing suitable leads for their clients. 

Search engines are highly sophisticated algorithms designed to give their users search results of what product or service they are looking for or the answer to their question. 

When you type a query or question into a search engine, the search engine has to find the best possible answer or solution to your question. It does this by looking through its vast directory (an index of billions of web pages) and return the most suitable response based on numerous factors. 

The factors it considers are known to SEO consultants. Still, they generally return pages based on what the website page is about and how many votes of confidence (links from other websites) the website page has received.

It will then rank the top 10 positions and place them on the home screen that you've just looked to, whether Google, Bing, Yahoo, or Duck Duck Go.  

All of this is done within a second of your question. Now imagine this was a library, and you had the exact answer to your question that quickly - you cannot, which makes the search engines and SEO so effective.

At SAC, we provide a full range of search engine optimisation services focusing on content optimisation, link outreach and technical improvements. As a leading SEO company in Auckland and with contacts throughout the SEO industry globally, your business will be examined and look into by decades worth of experience.

We use ethical methods to drive long-term SEO results for our clients that will positively impact your business.

As with most answers related to SEO - 'it depends'!

Backlinks from other websites are essential when ranking websites. The better your website is integrated with existing websites using links from other websites, Google will deem your website more trustworthy. 

However, there is a caveat in that not all links are equal; some will no doubt help your business expand on the internet, while others could certainly potentially damage your website reputation.

If your website has thousands of links from low-quality websites, guess what Google will think about your website? Not a lot!

If your website has as low as three links from highly respectable websites in the same niche as you operate in, Google will deem your website relevant and reward your website with targeted traffic.

Imagine if your business website is about roofing and you had lots of links from websites about puppies - they aren't relevant and therefore don't hold as much value in Google's eyes.

(It is slightly more complicated than this, but you get the idea!)

Using an experienced SEO consultancy on the North Shore who knows what they are looking at will they be able to determine the quality of a link and choose if it is viable to keep it.

Absolutely you need to have a GMB (Google My Business) listing!

How many times have you used to find a business or location using Google Maps recently? Perhaps, every day?

Your GMB must be used for local businesses.

If your business is listed high within the 'Map Pack', your business will receive more free traffic for your services and products.

Having a GMB listing will allow your business to display your website address, opening hours, any business reviews, and your business's exact location.

Luckily, we at SAC are experts in achieving this for our clients.

We do not place a limit on targeted keyword phrases for our clients.

Simply, we encourage your website to grow in size over time and in doing so will make suggestions to your in-house teams on how to expand the website with vital topical relevant content.

As your business grows we need to ensure that topical articles are added to your website to create more authority in your niche. This effort will increase the number of keyword phrases that the search engines will then send to your business over time.

The best answer here is 'it depends!

It depends on the stage of the website, is it brand new and has it just been built, it is 10 years and now an 'authority in Google'?

How many pages does it have when compared to the current leaders in Google for that niche? 'Plumbers in the North Shore' is a different niche to 'Plumbers in Auckland City'

How many links are pointing to your website when compared to your competitors? A brand new website will have no links, while one that is 10 years old might have a few dozen that have accrued naturally.

What type of links are pointing to your website compared to your competitors. Several techniques a few years ago meant hundreds of 'spammy links' were built and ranked websites. But they have no value and consequently, the recipients of those types of links have seen their websites drop off the SERPs and devalued by Google.

SEO is a long-term marketing strategy and should be part of your business overall marketing approach when combined with Google Ads they can become very powerful.

Overall, we're seeing brand new websites take anywhere between 6-12 months to be considered suitable to place on page 1 and rank in the SERPs. While established aged websites generally will move to more favourable positions within the 5-9 month period....BUT it really depends on the overall state of the on-page and off-page links for a website.

In some cases, your business website might have been the victim of thousands of spammy links and it might have been penalised. The best option would be a new domain here.

As with the previous answer - it depends!

We don't set up standard packages for SEO, it's impossible given the number of variables involved.

Every client we take on board is of a bespoke nature, the content required to dominate their niche will be bespoke and the links that we build for that client will be bespoke.

We need to examine and prepare, plan and work out the costs involved for your website and the campaign. This cannot be done without several hours of research and taking into consideration your budget to achieve results in the niche you're in the number of keyword phrases you want to be found for.

We do have a minimum investment that is required to use our services. Anything lower than our minimum would ultimately mean we diminish the quality of our services and will be unable to give our clients the best results possible from search engine optimisation.

You don't go to an architect and builder and say I want a house, without expecting to answer dozens of questions from either of them with regards to the specifications, designs, locations that you want.

The same can be said of SEO.

Before we can start any SEO project, we kindly request that you complete our SEO Discovery Application form. We do not start on your project until this is completed.

Our work with our clients is of an ongoing nature, the longer you continue SEO the better the results you'll end up receiving from our services.

Yes, you need to consider using Schema Mark-up when developing a website in this day and age. Google Wants to know more about your website and by utilising Schema, your website will undoubtedly gain an advantage.

What is Schema Mark-up?

Schema is additional code (semantic vocabulary) that is put into the page of a website to help search engines return additional information for its users. It can be used for FAQs, Brands, Locations, Tables, and other properties located throughout the internet.

Well, think about that one? (Tip - the answer is straightforward!)

Have you ever looked for information on the internet, and which website comes up time and time again?

Wikipedia!

Wikipedia has millions of pages on its website, in over a hundred different languages severing peoples queries throughout the internet.

Google likes this and gives Wikipedia millions of visitors a day from their search engines.

We obviously aren't going to plan to make your website anywhere near as large as Wikipedia. Still, more content does give Google more information about your business raises its view of your website.

Google will give you more traffic if all of your website is relevant to your niche - we'll leave it at that for now...